What is Apex?
Apex is an ICO offering a solution to the turbulent and rapidly changing consumer data ecosystem. With new laws surrounding the way data is collected, shared, managed and sold there is a world wide regulatory trend towards putting control of data back in the hands of the consumers.
Apex has a solution to this tangle of regulation and data harvesting, they’re offering a decentralized platform for B2C interactions so that data can be bought and sold in a transparent system with trust and consent.
This solution not only empowers consumers to better control their data while still leaving value on the table for both enterprise and the consumer, making it a win win for both consumers and business as they leave the middle men behind.