What is WandrLust (AFK)?
WandrLust is a GPS-powered outdoor exploration app that rewards real-world activity instead of screen time. Users earn WANDR Points for everyday moments and adventures alike, from travelling abroad and discovering cities, trails, cafés and landmarks to simple activities like walking the dog or exploring their local area AFK (Away From Keyboard).
Think Pokémon Go, but instead of catching characters, you’re unlocking real-world rewards: discounts, event tickets, travel perks and exclusive merchandise.
$AFK is the utility token powering the platform’s on-chain reward layer, enabling endorsements, leaderboards, minting verified experiences, premium features and brand-funded rewards across the ecosystem.
Powered by agentic AI and GPS verification, WandrLust verifies real-world activity and connects explorers with travel, wellness and lifestyle brands that reward authentic participation.
Team:
WandrLust is led by Murray ‘Muz’ Scarce (Co-Founder & CEO), Nic Scarce (Co-Founder & COO) and Jon Hargreaves (Founding Partner: AFK Protocol & Strategy).
Murray Scarce brings 20+ years delivering large-scale infrastructure and operations projects at Lendlease and John Holland and holds an MBA specialising in Data Science and Project Management. He and Nic previously co-founded Critterpedia, an AI wildlife identification platform developed with support from the Australian Government’s national science agency, CSIRO.
Nic Scarce brings 20+ years in business administration, product development, brand strategy and global licensing, previously managing merchandising and licensing programs at Twentieth Century Fox across major IP including The Simpsons and Family Guy.
Jon Hargreaves is a former Global Vice Chair at Edelman where he led international technology campaigns for Microsoft, Samsung, Xbox and MySpace, bringing deep experience in global growth strategy and Web3 ecosystem development.
Supporting the platform is a multidisciplinary team spanning venture architecture, AI systems, blockchain engineering and strategic capital. Ian Anderson (Venture Product Architect & Investor) is a 40-Under-40 recognised technology leader and Web3 entrepreneur. Suraj (Aten) Venkat (Chief Architect: Agentic AI & Token Systems) leads the design of WandrLust’s AI and token infrastructure. Nipuna Sudharaka (CTO: MVP Development) leads early platform engineering. Ash Cooper Kerns (Chief Alchemist: Product & Ecosystem Design) brings legal expertise alongside Web3 product and entertainment IP experience, including projects developed with Warner Bros. Discovery. Alain de Man (Web3 Innovation & Technical Insights) contributes crypto-native product, tokenomics and ecosystem expertise. Lisa Andrews (Financial & Strategic Capital Advisor/Investor) is CEO of WAVIA, a deep-tech investor and international faculty expert at Singularity University working with United Nations-aligned initiatives across AI, frontier technologies and global innovation ecosystems.
